Business Scope Definition

The comparison between the deliverables developed internally and the interviews conducted externally allows us to identify some significant elements to consider when defining BIG’s business scope:

• BIG’s role: BIG must assume a role of business facilitator and business generator and maintain a high, even though not absolute, degree of neutrality.
• Market definition and segmentation: the business scope is not homogeneous, from a geographical point of view and depending on the type of project. This requires the definition and segmentation of the markets.
• Service offering definition and segmentation: the kind and quality of BIG's service offering must be targeted on a market segmentation basis. BIG's service offering may be direct, i.e. it need not only operate as a service technology platform.

The reference business model is the second one - Medium degree of neutrality